Media and Marketing
The media and Marketing ESP course is aimed at marketing professionals and students whose first language is not English. The course is designed to improve the students English language skills in a variety of marketing contexts. This ESP course is suitable for students working in an international marketing consultancy or a multinational company. Similarly, this course is great for students that deal with international clients and collaborate with others on marketing campaigns.
This course aims to:
- Plan, discuss, design and analyse a marketing plan
- Understand customer and consumer trends whilst assessing the language used in advertising
- Encourage student to write promotional materials and, then, present a marketing campaign
- Manage meetings and develop debating and negotiating skills
Our teachers, typically, follow a set syllabus. And, students follow along with a course book or materials provided. Each week, students can expect to cover a range of topics and skills. Typically, students will study grammar, reading, writing and vocabulary on a weekly basis.
Media and Marketing ESP – Example Syllabus
|A problem with Microsoft’s brand image||Turning round a brand image||Understanding vocabulary in context, collocations and word formation||Question words, question forms|
|The approach to selling coffee taken by Nespresso||Improving customer experience||Word formation, collocations, using vocabulary in context||Dependent prepositions|
Students can choose to study our Media and Marketing ESP for as many hours per day as they like. Please see our course options below and decide how intensively you would like to study.
Please refer to our price list for specific information. Alternatively, you can email us with your information and desired course and we can provide you with a detailed quote.
Please do not hesitate to get in touch with us if you have any questions!
[email protected] or call +44 (0) 207 434 0643.